EEida Daghighi Roohy
Senior Product Manager · Sole Product Lead

I turn operational SaaS products into intelligent, data-driven platforms.

Senior Product Manager and sole Product Lead with 6 years of B2B SaaS experience. I lead the full product function — strategy, discovery, roadmap, delivery, analytics, enterprise integrations, workflow automation, and AI-first product development.

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6y
in B2B SaaS
1
sole product lead
3
product stages shipped
Eida Daghighi Roohy
The story

From desk booking to office intelligence

When I joined Seatti, the product was primarily a desk-booking tool. I helped evolve it into an all-in-one office platform — and now into office intelligence.

01

Desk booking

The product started as a workplace booking solution focused on desk reservations.

02

All-in-one office platform

I expanded the platform into broader workplace operations — visitors, incidents, catering, interests, self-service admin, presence, and team coordination.

03

Office intelligence

The next stage: moving from operational workflows to decision intelligence, powered by richer workplace data, analytics, and LLMs.

Strategic insight

Desk booking alone is not enough. Employees do not always book, and booking data does not reflect how offices are actually used. The real value comes from combining operational workflows with analytics and intelligence that help customers make better workplace decisions.

Selected product work

Two products. One product range.

Complementary evidence of leading product transformation in operational B2B SaaS — from workplace platforms to talent marketplaces.

Seatti · Office IntelligenceLive
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Case study 01 · Seatti

From desk booking to office intelligence

How I evolved an operational booking product into an all-in-one office platform and a foundation for AI-powered workplace intelligence.

My role
Senior Product Manager · Sole Product Lead
Key skills
Product strategyDiscoveryAnalyticsAI-first PM
B2B SaaSProduct transformationAnalyticsAIWorkplace technology
View case study
Zenjob · Employer WorkflowMarketplace
1›
2›
3›
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5
AAnna W.
New
JJonas K.
Reviewed
MMalika R.
Favourite
Case study 02 · Zenjob

From job creation to talent selection

How I improved the B2B employer workflow for creating short-term jobs, reviewing talent, and reducing operational complexity.

My role
Product Manager · Order Management vertical
Key skills
Workflow designMarketplace PMAutomationCross-functional leadership
HR TechMarketplaceB2B workflowsAutomationMulti-persona products
View case study
Featured case study

From desk booking to office intelligence

The starting point

When I joined, the product was mainly a desk-booking solution. A self-service admin panel had just been launched, letting customers set up offices independently.

The product challenge

Desk booking alone was becoming less differentiated. Customers needed support for the broader operational reality of running offices and managing hybrid work.

The product evolution

Expanding into an all-in-one office platform

I introduced and developed features that turned Seatti from a single-use booking tool into a broader operational platform.

seatti.app / visitors
Today's visitors
4 expected
Anna Weber
Host · L. Meier
09:12Checked in
Jonas Klein
Host · S. Braun
10:03Expected
M. Rossi
Host · P. Vogel
11:30Expected
Tariq Aziz
Host · N. Huber
13:45Checked out
Visitor Management
Expanded the product beyond employee bookings into broader office-access and guest workflows.
seatti.app / services
Room services & catering
Barista coffee cart
Room 2.14 · 10:00
Confirmed
Team lunch (12)
Kitchen · 12:30
Confirmed
Client tea service
Boardroom · 15:00
Confirmed
Room Services & Catering Flows
Added operational workflows that support workplace teams beyond booking.
seatti.app / interests
Find your people
Interest-based coordination inside the office
Running Design Padel Coffee Board games AI Cycling Books
Interests & Workplace Experience
Extended the platform into employee experience and office coordination features.
seatti.app / incidents
Incidents
3 active
Broken monitor · Desk 3A
In progress
Coffee machine leak · Kitchen
Assigned
AC too cold · Zone 2
Resolved
Incident Management
Built support for office issue reporting and resolution workflows.
The next evolution

Office intelligence

Today I'm helping drive the shift from operational data to actionable intelligence — combining booking behaviour, team attendance patterns, IP-based presence, area usage, and workplace activity signals.

seatti.app / analytics · presence
Booked vs. actual (IP-based) presence
Berlin HQ · this week
Booked Actual
Mon
Tue
Wed
Thu
Fri
IP-Based Presence Analytics
Moved beyond booking records toward actual office-presence signals and usage trends.
From data to decisions
  • 1
    Who booked a desk?
    Yesterday
  • 2
    How is this office actually being used?
    Today
  • 3
    What should we do next?
    Tomorrow
Future intelligence layer

From dashboards to decision support

The product is evolving toward a more intelligent experience where office managers can move from dashboards to decision support — using data, analytics, and AI to understand workplace behaviour and act on it. An LLM-powered interface will let customers query their office data naturally and identify patterns faster.

seatti.app / ask
You · Which teams are consistently under-using their assigned zone?
Seatti Intelligence
3 teams show <40% presence in their zones over the last 4 weeks: Design (Zone B), Data (Zone C), and RevOps (Zone A). Zone B is a strong reallocation candidate.
Show trendCompare weeksDraft recommendation
Read the full case study
What I own

The full product function

I am the sole Product Lead, responsible for shaping the product from strategy through execution — and helping evolve the company toward a more AI-first way of working.

Product strategy
Product discovery
Roadmapping and prioritisation
Customer and market research
Admin and end-user interviews
Delivery with design and engineering
Product analytics and KPI definition
AI-first product exploration
Workflow automation
Enterprise integrations
Stakeholder alignment
What I'm best at

Four things I do exceptionally well

Product transformation

Turning narrow SaaS products into broader, more valuable platforms.

Product analytics & intelligence

Using product and operational data to create insight, direction, and decision support.

AI-first product development

Exploring how AI, structured data, and LLM-based experiences improve product workflows and customer value.

Operational SaaS complexity

Building products that handle real workflows, self-service admin tooling, data visibility, and cross-functional needs.

AI-first product development

Building toward AI-first office intelligence

I am increasingly focused on how operational SaaS products can become more intelligent through analytics, structured data, and AI. At Seatti, this means moving beyond dashboards toward a future where office managers can understand workplace behaviour, identify inefficiencies, and interact with their data more naturally through LLM-powered experiences.

This work builds on a broader product practice:

Voice of Customer engines
AI-supported product research
Automated backlog support
AI-assisted requirements generation
Workflow automation
KPI and analytics systems
About

Product leader with an intelligence mindset

I think in systems, platforms, and intelligence layers. I care about how narrow tools evolve into broader, smarter products — and how teams, data, and AI can compound to create real leverage for customers.

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  1. Seatti· Present
    Senior Product Manager · Sole Product Lead

    Leading strategy, discovery, delivery, analytics and AI direction. Evolving the product from desk booking to office intelligence.

  2. B2B SaaS· Prior
    Product Manager

    Enterprise integrations, workflow automation, and analytics-driven roadmaps.

  3. 6 years total
    Product Practice

    Discovery, delivery, KPI systems, admin tooling, and cross-functional leadership.

Let's talk

Let's build more intelligent products

I'm interested in product leadership opportunities where I can combine strategy, discovery, analytics, and AI to help SaaS products evolve into more intelligent and valuable platforms.

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Eida Daghighi Roohy · Senior Product Manager
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